Project Overview
A self appointed branding design project, to develop a cosmetics brand that is targeted towards men. This is primarily done for men who want products that are not all in one, but instead focus on specific problems areas they would like to address.
Theories & Principles
Software Used
The Brand
MetroMan has been derived from the words metrosexual - a man who takes care himself and added simply onto the word Man. The tagline is straightforward and simple, highlighting that these products are targeted towards the man who prioritises these aspects in grooming and self-care.
